5 KPIs Every Recruitment Agency Should Track

You can't manage what you can't measure. In an increasingly competitive market, data-driven agencies are the ones that survive and thrive.

1. Pipeline Velocity

How fast does a candidate move from 'Sourced' to 'Placed'? Tracking velocity helps you identify bottlenecks in your interview process.

2. Revenue Per Consultant

This is the ultimate measure of individual efficiency. If this number is dropping, your team is likely bogged down in admin work.

3. Hit Rate (Submittal-to-Hire)

Are you throwing spaghetti at the wall, or are you submitting highly qualified candidates? A low hit rate damages your reputation with clients.

4. Gross Margin Percentage

Especially critical for temp/contract agencies. Tracking margins dynamically ensures you aren't sacrificing profitability for volume.

5. Client Net Promoter Score (NPS)

Are your clients happy? Automated NPS surveys post-placement can help predict future revenue and client retention.