Core concepts
What is Applicant Tracking System (ATS)?
An applicant tracking system (ATS) is software that manages candidates through the hiring process — from application and screening to interview, offer and placement. It centralises CVs, statuses and communication so recruiters can move candidates through a structured pipeline.
An ATS is the candidate-facing half of recruitment technology: it stores applications, tracks each candidate’s stage, and automates screening and communication. Agencies use it to manage high volumes of candidates against many live roles.
In recruitMaxx the ATS is unified with the CRM and invoicing on Salesforce, so a candidate sourced by the HireMaxx AI agent flows through screening, placement and billing on the same record — no exports or integrations between systems.
Related terms
Recruitment CRM
A recruitment CRM is software that manages an agency’s client and candidate relationships and business-development pipeline. Unlike a generic CRM, it is built around the recruiter’s workflow — job orders, client contacts, BD pipelines and placement history — in one place.
ATS vs CRM
An ATS manages candidates through the hiring pipeline; a recruitment CRM manages client relationships and business development. Agencies need both — an ATS to place candidates and a CRM to win and grow accounts. Modern platforms combine them so the two pipelines share one record.
Recruitment Automation
Recruitment automation uses software to perform repetitive hiring tasks — sourcing, screening, scheduling, follow-ups and data entry — without manual effort. It frees recruiters to focus on relationships and decisions while improving speed, consistency and candidate experience.
Salesforce-Native
Salesforce-native means an application is built and runs entirely inside the Salesforce platform, not merely integrated with it. Data lives in one Salesforce data model, inheriting its security, automation and reporting — with no external sync, middleware or separate database to maintain.
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